Online designing varies from print designing. This is because for online designing, the designers are able to express their creativity more freely whereas for print designing, it is more factual and there is not much space to alter.
In print, no matter how the print would want to give a new facelift to its papers, it would only be through "... the spatial arrangement of blocks of texts, of pictures and other graphic elements on a page." (Kress and van Leeuwen 2006, p.187)
However, for online designing, advertisements are part of the necessity for sponsorship and at the same time, many visual aids should be present (videos, podcasts, pictures etc).
In print, no matter how the print would want to give a new facelift to its papers, it would only be through "... the spatial arrangement of blocks of texts, of pictures and other graphic elements on a page." (Kress and van Leeuwen 2006, p.187)
However, for online designing, advertisements are part of the necessity for sponsorship and at the same time, many visual aids should be present (videos, podcasts, pictures etc).
Picture A (Source: thestar.com.my)
Picture B (Source: symbio.jst.go.jp)
Above, are examples of online designing and print designing. Picture A is the homepage for The Star, one of the mainstream media in Malaysia, and Picture B is a print cover of The Star's daily newspaper.
When a reader enters the online website as shown in Picture A, he will divert his attention straight to the pictures that are shown and at the same time, they can draw their attention to the advertisements present because they are the most prominent in the website.
In Picture B, framing devices are used in the layout of the page. According to Kress and van Leeuwen (2006), framing devices such as framelines or white spaces between elements can simultaneously both disconnect the elements of a layout from each other, signifying that they are to be read as, in some sense, separate and independent.
References
Kress G., van Leeuwen T., 1998, Front Pages: The Critical Analysis of Newspaper Layout, Blackwell, Oxford.
When a reader enters the online website as shown in Picture A, he will divert his attention straight to the pictures that are shown and at the same time, they can draw their attention to the advertisements present because they are the most prominent in the website.
In Picture B, framing devices are used in the layout of the page. According to Kress and van Leeuwen (2006), framing devices such as framelines or white spaces between elements can simultaneously both disconnect the elements of a layout from each other, signifying that they are to be read as, in some sense, separate and independent.
References
Kress G., van Leeuwen T., 1998, Front Pages: The Critical Analysis of Newspaper Layout, Blackwell, Oxford.
1 comment:
The information given here is definitely relevant to my research Multicultural marketing and Ethnic online advertising so i would just like to thank you for posting the content as it matches my requirement.
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